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Mission Statement

Contributing to the prosperity and peace in the world through RINRI research and practice, with the aims of life improvement, moral upliftment, and cultural development for all. 

Chapter Titles of "Happiness for All"

1. Today is the best day and now is the best opportunity.

2. Hardship is your gateway to happiness.


3. You determine your fate; you create your own circumstances.


4. Everyone is our mirror; the universe is our teacher.


5. Husband and wife are a pair of mirrors.


6. The child is a great actor performing on the stage of the parents' minds.


7. The body symbolizes the spirit; illness is its warning sign.


8. Cheerfulness is the father of health, and loving harmony is the mother of happiness.

9. Broken promises rob your happiness and good fortune of others.

10. Working is the greatest joy.


11. Material things come to those who make the best use of them.


12. To give up selfishness is to gain.


13. Do not forget the beginning, and do not neglect the end.


14. Hope is sunshine for the spirit.


15. If you believe in it, it will happen. If you worry about it, it will not.


16. Respect yourself and others.


17. Life is God's stage, and you have the lead role. 

Rinri has simple three pillars;


  • Cheerfulness

  • Love and harmony

  • Working with joy

All these three will be unified to being open-minded. We practice small good habits to put those characters into ourselves every day.

Thousands of business executives have verified the concept of Rinri, originally meaning ethics, morals, or philosophy in Japanese but NOT a religion, theory, nor simple tradition. Rinri is a proven principle to achieve a happy life and long-lastingly growing business.

There are more than 72,000 business owners for its member in Japan and other countries. In the US, there are three chapters in California, Los Angeles, Orange County, and San Diego. The San Diego Chapter is only the one providing seminars for English speakers. 

Practice is everything

RINRI is unlike the laws made by People. As the material world is governed by the laws of physics and the physical body by the laws of physiology, so is daily human life governed by the natural laws of Rinri. These natural laws were first discovered by having an open mind towards everything that concerned human life and relying on intuition to deal with the situation at hand, and then testing the results of the action and attitude as in an experiment to the situation. The results were then compared to teachings found in similar historical and moral laws as well as in the words and deeds of our predecessors.   To achieve RINRI, it is critical that it be practiced rather than rationalized. .... It is simply the heartfelt "refinement" of ourselves.

Understanding Rinri by Toshiaki Maruyama

Happiness for allArtist Name
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